Mercer Times

Attorney General Matthew J. Platkin has revealed the commencement of a significant public awareness campaign focused on averting problem gambling and offering assistance for those in need. The campaign's launch coincides with Problem Gambling Awareness Month, aiming to enhance public consciousness regarding problem gambling and the availability of support services.

Platkin emphasized the importance of promoting responsible gaming amidst the growing understanding of the impacts of problem gambling, particularly following the legalization of sports betting. He stated, "We have an obligation to provide resources and support to the public on responsible gaming." The Attorney General highlighted the need for comprehensive strategies to assist individuals struggling with gambling issues.

The campaign, predominantly through online advertisements, is set to span from the current NCAA Basketball March Madness to Super Bowl LIX in 2025. It will strategically coincide with major sporting events to advocate for responsible betting practices, especially cautioning against in-game betting under the influence of alcohol or emotions.

Moreover, the initiative will encourage the utilization of responsible gaming tools provided by legal operators and prompt individuals to verify the licensing of operators on the DGE's website before engaging in gambling activities. The $300,000 campaign is managed by Marketsmith, in collaboration with the Office of the Attorney General and the Division of Gaming Enforcement.

Mary Jo Flaherty, Interim Director of DGE, expressed excitement for the campaign's potential to raise awareness and empower individuals with responsible gaming resources. The initiative follows DGE's utilization of technology to identify and assist at-risk patrons, including the establishment of a self-exclusion hotline for easier enrollment.

The campaign's focus on high-risk populations, particularly young men and individuals identifying as Black/African American or Hispanic, aligns with a 2023 Rutgers University report indicating elevated rates of problem gambling within these groups. Those grappling with gambling-related challenges are encouraged to seek confidential support through New Jersey's free helpline, 1-800-GAMBLER, operated by the nonprofit organization.

This proactive step towards responsible gaming underscores the commitment of New Jersey authorities to address and mitigate the risks associated with gambling, ensuring the well-being of individuals within the community.