The College of New Jersey (TCNJ) is set to host the state’s first Young Entrepreneurs Academy (YEA!) in collaboration with the Princeton Mercer Regional Chamber of Commerce. This initiative will take place on TCNJ’s campus in Ewing, providing 30 students a chance to become entrepreneurs through a 30-week experiential learning program.
Since its inception in 2004, YEA! has expanded to 38 states. Students are selected via an application process and will meet weekly at TCNJ to develop business ideas, conduct market research, create business plans, pitch to investors, and launch their businesses.
“We are excited to partner with the Princeton Mercer Regional Chamber of Commerce to host these young entrepreneurs,” said TCNJ President Michael Bernstein. “They represent the next generation of innovators and business leaders in our state, and we are thrilled to help facilitate and encourage their professional aspirations by welcoming them to our campus.”
Classes will be led by volunteer instructors from the local business community. The curriculum includes field trips and guest speakers who provide expertise. Each student is paired with a mentor for guidance.
“Innovation and entrepreneurship are hallmarks of our regional business community, and the chamber is excited to see what happens when we extend this opportunity to local high school students,” said Princeton Mercer Regional Chamber of Commerce President and CEO Hal English. “The next big thing could be right here in Mercer County.”
“Our local businesses form the backbone of our economy, and with the YEA! program the chamber is connecting our next generation of entrepreneurs with the knowledge and skills they’ll need to succeed,” said Mercer County Executive Dan Benson. “I can’t wait to see the businesses that these students build.”
Applications are currently open for high school students in Mercer County. The tuition fee for YEA! is $995, covering all materials, field trips, events, and supplies. Scholarships are available for those in need, with assistance provided for transportation challenges if necessary.











