New Jersey Attorney General Matthew J. Platkin and the Division of Consumer Affairs announced that the state has joined a coalition of 22 states and county law enforcement agencies in a lawsuit against Uber Technologies, LLC, and Uber USA, LLC. The suit targets alleged deceptive and unfair practices related to the Uber One subscription service.
The coalition is joining a lawsuit originally filed by the Federal Trade Commission in April 2025 in the U.S. District Court for the Northern District of California. The complaint claims that Uber promoted its Uber One subscription as a way for consumers to save money on rides and deliveries but made it difficult for users to cancel once enrolled.
Attorney General Platkin stated, “Too often, companies looking to sell you on the idea of convenience and the opportunity to save money are doing so with one hand already in your wallet. Canceling a subscription service should not force you through a byzantine process that requires clicking through two dozen screens or more, only to have to repeat the process. We’ll continue to fight to ensure that all New Jerseyans are protected from deceptive and unfair corporate practices that cost them their hard-earned money.”
DCA Acting Director Elizabeth M. Harris added, “This lawsuit describes, in painstaking detail, how people felt trapped and scammed by this service, and how it was almost impossible to leave. New Jersey has among the strongest consumer protection laws in the nation, and those laws protect against the types of corporate behavior laid out here.”
Uber One subscriptions typically cost $9.99 per month or $96 annually. The service renews automatically with recurring charges directly billed to consumers’ credit cards or bank accounts. While Uber advertises that customers can “cancel anytime” without additional fees, plaintiffs allege most subscribers faced significant obstacles when attempting cancellation.
According to complaints cited in the lawsuit, some consumers encountered up to 23 different screens and had to complete at least 32 actions—including scrolling, clicking, and typing—just to submit a cancellation request. After this process, users still needed an Uber customer service representative’s response before finalizing their cancellation.
Reports indicate long wait times were common even after reaching customer support queues; some consumers waited hours or up to a full day for responses from Uber staff while being charged for another payment cycle during this period.
The lawsuit also alleges improper use of negative option marketing tactics during free trial offers—a practice where failure to cancel results in automatic charges—as well as charging customers before their billing date or prior to trial expiration periods. Some users reportedly found themselves enrolled without knowledge or consent.
Restitution is sought along with penalties, costs, and an injunction against further violations under New Jersey’s Consumer Fraud Act and federal Restore Online Shoppers’ Confidence Act.
New Jersey residents wishing to file complaints about Uber One can do so online or by contacting the Division of Consumer Affairs at P.O. Box 45025, Newark, NJ 07101.
Besides New Jersey and Maryland (which leads), other participating states include Alabama, Arizona, Connecticut, District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New York, North Carolina, Ohio, Oklahoma, Pennsylvania Virginia West Virginia Wisconsin as well as Alameda County’s District Attorney.
